One of the strengths of backlink checkers is that they take the stress out of finding links. With a good backlink checker, you’ll have assistance in identifying which backlinks are most relevant to you and your website.
Majestic launched a backlink checking service in 2008. This made it one of the first search-engine independent SEO tools to monitor backlinks. Fast-forward to 2022, and Flow Metric scores ( Trust Flow and Citation Flow ) have become industry standard benchmarks, and Majestic continues to be a go-to tool for SEO professionals worldwide.
One of the defining features of the web is how webpages link to other webpages. At a web page level, links can be seen in two ways: links to a page and links from a page. SEOs refer to links from a page to other pages as "outbound links". Links to a page from other pages are sometimes referred to as "inbound links", but are more commonly referred to as "backlinks".
Links live on web site content, and are considered in the context of the website that hosts these pages. An internal link is a link between two pages on the same site, and an external link is a link from a page on one website to a page on another.
Links are also openly discussed by search engines like Google, Bing and Majestic Search Explorer to be one of the main ranking factors in the organic search results (known as the SERPs, which stands for Search Engine Results Pages). People often misunderstand their importance, however. In recent years, the topical nature of content immediately surrounding the link may have more relevance than the overall theme of the page. Anchor text, in the past, was the most contextually relevant factor, but this may have changed now Google can index passages of text in isolation.
Finding outbound links from a page is easy – most web browsers allow you to look at the source code of the page using the "view-source" feature. "View-source" normally lists links in "a href" html tags. Finding backlinks to a page is a far more difficult proposition ("inbound links" to a page are referred to as backlinks). To find incoming links, it is necessary to crawl the worldwide to find as many links as possible. The data gathered from the crawl is used to maintain an "index" (a kind of link map). Backlink checkers are powered by indexes. Some backlink checkers offer more than one index, which can be confusing at first. A choice of indexes gives the user a choice to see if they want to look at recent data or for data gathered over a longer time.
Because the internet is very, very big, it costs a lot of money to crawl and store the data. The most valuable data a backlink checker can store are external backlinks. Many backlink checkers focus on external backlinks because of this value.
Frequently Asked Questions
Backlinks are important because they’re what search engines use to gauge a website’s authority, and therefore its place in search rankings. More, high-quality backlinks equal a higher position in the list of search results.
Backlinks are when one website embeds a link to another site on one of its pages. Backlinks are commonly used in written articles, and writers will use hooks to organically introduce the backlink to readers.
How you interpret the results of our backlink checker is ultimately down to your discretion. We’ll help you identify where you can get an edge on your competitors, so you can focus on creating content that takes advantage of existing backlinks and lost links.
Our backlink checker can analyze any websites that are in our index of almost 3 trillion pages. Simply input your domain name into our checker, and view your website’s backlink history along with its personalized domain ranking.
The backlinks that are shown in our report are a comprehensive profile of all of the sites that have linked to the domain you asked us to check. If a backlink appears on the report, it means that your competitor’s website was used as a link from another website. We’ll tell you which website originated this link, and the anchor text that they used.
The quality of a backlink can be influenced by factors such as the domain authority, the traffic that the website gets, whether it’s a dofollow or a nofollow link, and the anchor text used. Identifying poor-quality backlinks is just as important as identifying good quality ones.
To see the links to any site, all you need to do is input the URL into our backlink checker. This will show you every website that has ever linked to this URL, as well as additional information such as when the link was created.
Researching competitor backlinks is essential because it shows you where their weak points are. Taking advantage of these weak points is how you build your backlinks and gain relevance and authority as a trusted website.
Broken links are frustrating for you, and an opportunity for your competitors. Broken links often happen after your site changes. Use our backlink checker to quickly identify where your lost links are, and make fixing them a priority.
If your competitors aren’t using our backlink checker, they’re missing out on key link building opportunities – but you won’t be. We can show you which backlinks generate the most traffic, and which topics for backlinks are on the rise.
No matter how niche or how broad your market is, generating a digital presence is competitive. To stay on top, you need to research content that performs well and draws traffic. The backlink checker from Ranktracker features a URL rating system that will show you at a glance which links are worth focusing on.
Our index is constantly updating and can notify you of new links that appear on your competitor’s profile. We’ll also clearly show you links that are lost, with the URL that was used along with the anchor text for the lost link.
Anchor text is what readers see, and is what they care about when they decide to engage with a link to another site. By collating information about anchor text that generates backlinks for your competitors, we’ll show you how you can be taking advantage of these terms in your content.
Every site that we index receives its Domain Rating. This shows you the authority of this site, based on how much users trust it and the quality of its backlinks. Use our Domain Rating checker to help prioritize the competitors that are closest to your rating, and overtake them.
Backlinks that are low quality and deemed as ‘spam’ are ones you should avoid emulating and make effort to steer clear of. Each backlink we identify has a URL Rating, which is based on the traffic that this backlink draws and the quality of the originating website.
Then, it calculates the ranking score for the first domain and the score for its page ranking for the keyword. These scores are based on the number of backlinks pointing to the domain and its page. They range from 0 (no backlinks detected) to 1,000 (highest rank).
According to my tests (check out the results in this case study above), the best backlink checker is Aherf, followed by SEO Spyglass and Semrush. Based on my testing Ahrefs has by far the biggest database of links and the most usable, quality data!
How to Use Ahrefs Backlink Checker?
The Ahrefs Backlink Checker database comprises 212 billion pages, making it the largest backlink database. The data is retrieved from the internet and refreshed every 15–30 minutes. 4.1 million pages are crawled every minute. The Ahrefs Backlink Checker crawler is faster than Bing, Yahoo, and Yandex. Using the Backlinks Report Site Explorer, you may see what other websites link to a specific web page or website in question. The backlinks of the competitors will be visible when you visit their websites.
Free Course: Digital Marketing Tools & Techniques
Features of Ahrefs Backlink Checker
Enter a URL into Site Explorer to see what other sites link to a given page or site. A dashboard with data on the metrics, backlinks, and organic traffic of that site will also be provided. In the lower portion of the page, you’ll discover important info, such as:
The New Backlinks function provides you with a list of new backlinks for you and your competitor’s sites. The web crawlers at Ahrefs Backlink Checker are lightning quick, so you’ll find many fresh links every day. A calendar view appears at the top of the report. Each day’s backlinks are displayed here.
PG Program in Digital Marketing & Analytics
A list of domains that have one or more than one backlink to the target site or URL is included in this report. These features will show you all of the domains that are connected to yours, as well as important SEO data.
Up to ten competitors can enter into this function, which will provide you with a list of all the possible backlinks your competitors have accumulated. You may get much information from the Ahrefs Backlink Checker, including anchor text, the URL of a backlink, and the status of a follower.
Best by Links
Using the ‘Best by Link’ feature, you can see which pages are most frequently linked to the target webpage or website. For instance, one can determine which web pages on their competitors’ websites have gotten the most backlinks. It’s possible that if the post is so popular, they’ll do a follow-up on it.
Best by Link Growth
When looking at a domain’s recent link growth, you can see which pages have received the most attention over the last one, seven, and thirty days. A page receives a large number of links quickly. For example, when journalists seek sources, they naturally use keywords like source and journalist to attract links.
In other words, it’s a result of the site’s making a significant effort to promote that particular piece of information. Ranking for a popular search term is expected to grow in importance as more and more people use it.
Free Digital Marketing Strategy Course
It lists all the pages on a target page or URL that have broken outbound links in the report. This feature helps you find, and later on, fix external links that don’t work. Fixing broken links improves your experience and is a worthwhile investment.
This report keeps track of any mentions of your brand and the competitors. Ahrefs Backlink Checker will alert you to any new mentions of their brand on the web-based on the specified search terms and period. You will automatically be alerted to any new mentions of their brand on the internet.
Although this feature was originally designed to help users find content, it is now utilized to find backlinks. Using any phrase or keyword is a good place to begin; you will be taken to the relevant pages. For link building, utilize this tool to locate broken pages.
The Ultimate In-Depth Website Backlink Checker
Get a full list of domains linking to your website with the Linking Domains report. Inspect whether the linking domains are diverse enough using the WebCEO Backlink Checker. Prove your website’s authority and make your backlink profile powerful.
Get Detailed Metrics for any Website
Get critical insights from the WebCEO bulk backlink checker reports. Determine whether the links are good using backlink analysis metrics: anchor texts, Domain Trust Flow, Domain Citation Flow, Alexa Traffic Rank. Explore your competitors’ backlink profiles as well and find your own weak backlinks.
Keep an Eye on Your Most Linked Pages
Discover what pages of your website have the most backlinks in the ‘My Most Linked Pages’ report. Fine-tune those pages to earn the highest rankings and a significant amount of visitors. Check backlinks of a specific page by clicking ‘Details’. The WebCEO Backlink Checker Tool helps you to easily analyze the anchor texts of backlinks to make them work for you and help search engines understand what your website is about.
Analyze Your Backlink Profile at a Glance
The WebCEO Backlink Checker Tool helps you quickly estimate the number of backlinks pointing to your website, the anchor texts most often used, the diversity and authority of linking domains, the ratio of toxic vs non-toxic links. Our link analysis tool will notify you about any backlink changes so you can react as quickly as possible.
Analyze your link profile with the WebCEO Backlink Checker Tool
Backlinks are still one of the most important ranking factors, especially with Google. The quantity, quality and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. WebCEO Backlink Checker provides you with a list of the backlinks to specific pages of your website.
The No-follow value instructs search engines that a hyperlink should not influence the ranking of the link’s target in the search engine’s index. So a search engine will not consider the link important. Nofollow links won’t drive much or any link juice to your website.
There are two important backlink quality indicators which work together: relevancy + the authority of the donor website. You can evaluate relevancy just by analyzing the content of the donor website. As for the authority, you can evaluate it with Majestic’s Trust Flow and Citation Flow metrics. These two metrics are important as a pair, because obviously it makes no sense to gain 100 links with low Trust Flow, and only a few links from high authority donor websites won’t drive much traffic to your website.
Another important metric is high-quality in-depth content on a donor page. A high-quality backlink from a good website can be compared to a diamond, because it is really difficult to get. That’s why you should be ready to follow strict requirements. On the other hand, poor backlinks are quite easy to get. However they may hurt your website backlink profile.
Backlinks are an important ranking factor, however things changed after the Google Penguin algorithm’s introduction. The number of backlinks may affect your website’s rankings, but their quality is much more important.
There are 2 major backlink data providers on the SEO market: Ahrefs and Majestic. Both providers have their proprietary databases and crawlers which crawl websites and collect data on their backlinks on a regular basis. Ahrefs does not offer the possibility to integrate their data into the other SEO platforms while Majestic does.
The good news is that you’ll get the Majestic backlink data with WebCEO for free. You can check your backlinks across different metrics: link text, target page, URL Citation Flow, URL Trust Flow and link status (dofollow, nofollow or toxic).
Toxic links are links to your website from spam websites, link farms, virus and malware websites or networks created only for link building. This usually happens when someone wants to achieve a sudden rank boost and tries to buy links from shady people. This is a really harmful method that may end with a Google penalty.
With WebCEO, you’ll have access only to the safe link building techniques.
A Competitor Backlink Spy, a Content Submission tool, a Buzz Tracker and a DIY SEO checklist – all these tools will be a great help for you to build high quality backlinks. To keep your backlinks clean and non-toxic, the Backlink Profile and Partner Links Watch tools go a long way.
- Disavow links manually. It’s quite a long process. Find all your unnatural (toxic) backlinks, organize them into one list and then log on to the Google Disavow Tool using your Google Search Console account, and then upload the file. Keep in mind that Google will have to evaluate your links and make sure you’re not disavowing the wrong links. All these actions take a lot of time, and in the automation era it seems to make no sense.
- Use WebCEO to disavow links. The WebCEO Backlink Checker tool puts all your backlinks in one list, where links with green status are natural and links with red status are toxic or suspected toxic. You can also assign a ‘toxic’ tag to specific backlinks by hand (manually). You may check the URL and domain authority charts to help determine if everything is OK with the link. Then you may select those backlinks that are toxic and go through the disavowing process.
With the WebCEO Backlink Profile tool you will save a lot of time as you will not have to manually detect toxic links and prepare a .doc with the list of links. You can do this in a few clicks. The hardest thing is waiting for Google to process your request, which may not take long at all.
It’s important to perform regular monitoring for toxic links with a link analysis tool. Performing this process manually can be cumbersome. SemRush and Majestic offer paid tools, but there are a number of free backlink checker tools to help you with the process that are just as effective. Performing a backlink check with the help of digital marketers is a great way to make sure the links you disavow end up helping, not harming your site.
Backlink Analyzer Tool
What is the Toxic Backlinks Checker?
The toxic backlink checker tool allows users to check domain and page-level metric information for a specific url and identify any toxic links or poor quality links in their own backlink profile. The tool is also particularly useful for those sites seeking comprehensive information about their backlink profile in order to improve backlink strategy or link building campaigns.
You can also view granular link data for each domain. Getting a detailed report from a link checker helps webmasters know what next steps they’ll need to perform if a toxic link detox is needed. Spammy or low-quality links can damage your seo efforts and harm your site’s rankings, so analyzing your backlink profile regularly is important for any site who wants to rank higher and more often in search engine results pages.
Whether you want to know the number of backlinks in your backlink profile, the number of referring domains, or your anchor text distribution, this backlink analysis tool provides all of the valuable link information you need to polish your backlink portfolio and identify new opportunities for your offsite SEO strategy.
Monitoring Your Backlinks for SEO
As you’re likely already aware, backlinks are one of the most crucial elements of any search engine optimization (SEO) strategy. Good, strong backlinks pointed to your site pass “authority” to your site, increasing its domain authority and therefore increasing its likelihood to rank highly for relevant keyword terms in future searches. Similarly, bad or broken links can hurt your strategy.
If you’re familiar with search engine optimization (SEO), you probably already know how important backlinks are for your long-term success. The more backlinks you have, and the more authoritative the sources of those backlinks are, the higher your authority will climb and the higher you’ll rank for relevant keyword searches.
A backlink checker is a tool that helps you analyze the quantity and quality of the backlinks your site has currently accumulated. With SEO.co’s free backlink checker tool, you’ll be able to investigate the following and more:
Social Media Backlinks
Backlinks from Images
Which Backlink Checker Offers The Best Value?
Even so, the lowest tier plan (Pro) comes with backlink analysis and link building features. So if the focus of your SEO is content and keywords, but you want to also dabble in link building, SEMrush might be your best bet.
Interesting roundup. We’ve been using Ahrefs for some time now and love it, but it’s great to see Moz (big fan of them as well, though we only need one tool) improving as a product and providing some competition.
Moz is 100% BACK and committed to creating the BEST backlink tool on the market. Our crawl quality is the best out there. That is why we’re winning on # of domains and freshness on the sites you tested. Quality in = Quality out for link indexes. It’s easy to build a large index of junky links. It’s hard to tune a high quality index that mirrors Google’s understanding of the web.
*** Tracking progress for link opportunities you’ve identified through unlinked mentions of your brand.
*** Targeting a specific type of link or links from a specific domain.
*** Tracking progress for links to a specific page or section of your site.
*** Keeping notes about links you’re attempting to regain from your “lost” links.
*** Keeping track of “spammy” links you’re working to review.
Do you love me? (I can really move)
Do you love me? (I’m in the groove)
Now do you love me?
(Do you love me now that I can dance?)
Watch me, now
(Work, work) ah, work it out baby
(Work, work) well, I’m gonna drive you crazy
(Work, work) ah, just a little bit of soul, now?
However, I couldn’t find any up-to-date data on which tool found the most links…and found them fastest. Hence this post. While my post isn’t remotely scientific, it was interesting to see that Moz came out on top on some key metrics. Your entire team should definitely be proud of what you’ve built.
I use Ahrefs as my go-to tool. Sure, it might come in second in terms of backlink checker, but the suite as a whole is why I use them. Super easy to use, great tutorials and videos, and SEO professionals (like yourself) advocate it.